Description
Creating a questionnaire is easy – developing a good one is not trivial (PDF in German).
This eBook offers a concise, practice-oriented introduction to questionnaire design for standardized surveys. It covers key empirical principles, common methodological pitfalls, and proven approaches for developing high-quality and valid questionnaires.
The revised second edition includes a critical perspective on the use of AI and DIY tools, highlighting where they can be useful and where their current limitations lie.
Designed for professionals in market, opinion, and social research, as well as applied research projects, who aim to develop questionnaires on a solid methodological foundation.
The eBook is provided as a PDF and delivered via email. The content is available currently in German.
